In 2018 the Social Frontier is all about how you utlize your content collection to convene and convert your target consumers.
IDENTIFYING YOUR TARGET PERSONAS
Do you want more of your current consumers or are you looking for someone else?
WHAT ARE YOUR BUSINESS GOALS?
It's time to ensure your social strategy is aligned accomplishing your business goals in addition to your marketing goals.
NEED LOCAL CONVERSION?
Then you need to understand where your consumers live and how many of them will consume each of your productor service offerings.
IT'S TIME TO REVIEW YOUR CHANNEL STRATEGY
Do you need to re-prioritize your Social 9?
LEAD WITH INSTAGRAM OR FACEBOOK
It depends primarily on the demographics of your target consumer... under 30, Instagram, over 30... Facebook.