Category Archives: Social Video Production

Video Content created for numerous technology platforms and digital formats

Social Wendy Group | Social Frontier 2013 | Guidepost Twitter in 2012

Check out this sneak-peek animation from Wendy Meadley’s 2013 Keynote: A look at how Twitter repositioned itself in 2012:

Be sure to check in for more updates on the Social Frontier™.

, Digital Marketing, Social Media, Social Media Marketing, Video Collection

It’s MIMASummit Day | 2012 Version Goes LIVECAST

This year’s Sold Out MIMA Summit gets LIVECAST by Ech03.

As we have done for the last 3 years… here’s the post lunch snapshot…

Remember the tag is #mimasummit, their Twitter Channel is @MIMATweet

, Content Marketing, Digital Marketing, Search Marketing, Social Media Tags , , , , , , |

Social Channel Update | VIDEO | Facebook Offers

Are you looking to promote your brand on Facebook? Here’s the most recent addition to their brand promotion arsenal. We thought seeing the video would make it fast and easy to understand if it is relevant to your efforts.

 

Wendy Meadley is a Social Anthropologist studying social consumer behavior. She is the Founder and Digital Marketing Agency Lead of the Social Wendy Group home of the Interactive Compass® . She invites you to join in her social conversation and the agency’s social conversation and content channels at Twitter | SWG Agency, Twitter | Wendy, Facebook | Wendy, Google+ | Wendy, Google+ | Agency, LinkedIn | Wendy, Foursquare | Wendy, Pinterest | Wendy, YouTube | Social Frontier, Vimeo | Agency, Flickr | Agency, Slideshare | Wendy.

 

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Social Channel Update | Instagram for Brands

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, Content Marketing, Digital Marketing, Interactive Compass Model, Mobile Marketing, Resource Links, Search Marketing, Social Frontier | Building Owned Media Channel Networks, Social Media Marketing Tags , , , , , , , , , , , , , , , , , , , , |

It’s Intern Time at the Social Wendy Group Digital Marketing Agency!

We love to bring interns to the edge of the Social Frontier with us…

So if you are currently a student in some version of advanced education and you are looking for a fun and virtual internship that provides you cutting edge ground-level digital & social marketing experience- feel free to CONTACT US  and let us know you are interested.

The Social Wendy Group is On Campus Recruiting Digital & Social Marketing Interns

Below are the two positions we are currently interviewing for while on campus this spring.  If we haven’t met ou or come to your campus, not to worry- just go to the Contact Us Page here on our website and let us know you are interested.  You’ll receive a response from an Interactive Project Manager responsible for the position.  Of course, based on the work we do, you will be asked to share your relevant online or production experience.  There is likely things you have already done that are great examples you can share!

If you have a Digital Portfolio, simply share your link(s)- we love looking through them!

Social/ Interactive Marketing Intern | Paid Internship

Quick Description:

  • This is primarily an entry-level MARKETING ASSISTANT role supporting Agency Interactive Project Managers and projects

Typical Project Work

  • Social Media Channel maintenance support
  • Competitive Market Research support
  • Agency Blog Production support
  • Agency Social Event Production support

The Successful Intern Candidate is

  • Skilled on Microsoft Office Platform- Word, PPT, Excel
  • Experienced on Apple iOS Platform- Word, PPT, Excel, other basic Apple platform programs
  • Generally Creative- thinks presentation
  • An Organized Self-starter that follows guidelines and meets deadlines
  • Can work in a virtual environment- has their own equipment to execute their responsibilities (Laptop, Internet Access, Phone service at minimum)
  • Additional skills that are helpful- photography or videography experience, basic video and photo editing skills, general knowledge of social networking and social consumer behaviors

Graphic & Video Production Intern | Paid Internship

Quick Description

  • This is primarily an entry-level MARKETING PRODUCTION role supporting Agency Interactive Project Managers and projects

Typical Project Work

  • Social Media Channel maintenance support
  • Social Media Production support
  • Agency Blog Production support
  • Agency Social Event Production support

The Successful Intern Candidate is

  • Skilled on Microsoft Office Platform- Word, PPT, Excel
  • Skilled on Industry-leading Post Production Platform- Apple, Adobe, Microsoft, Sony
  • General experience or skilled at Photography or Videography Capture, intermediate to advanced video and photo editing skills
  • This is a Marketing Creative Services role- you will be producing video and other social content assets for Agency and Client Projects
  • An Organized Self-starter that follows guidelines and meets deadlines
  • Can work in a virtual environment- has their own equipment to execute their responsibilities (Laptop, relevant software, Internet Access, Phone service at minimum)

To Apply:

Register Online Today through our Agency Website CONTACT US page

  • Name
  • Email
  • Phone
  • Internship you are interested in applying for
  • Identify yourself as a SAW IT on YOUR WEBSITE or however you were referred to SWG
  • Feel free to add something unique or specific about you that would distinguish you from other candidates

If you are interested in working with us here at the Social Wendy Group, please take the time to familiarize yourself with the live version of the Social Marketing piece of our proprietary Interactive Compass® model on our social channels as listed below.

The Social Wendy Group is a Digital Marketing Agency that uses it’s proprietary Interactive Compass® model to support it’s Fortune 500 client list. Wendy Meadley, Founder & Digital Marketing Agency Lead invites you to join in her social conversation and the agency’s social conversation and content channels at Twitter | SWG Agency, Twitter | Wendy, Facebook | Wendy, Google+ | Wendy, Google+ | Agency, LinkedIn | Wendy, Foursquare | Wendy, Pinterest | Wendy, YouTube | Social Frontier, Vimeo | Agency, Flickr | Agency, Slideshare | Wendy.

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Social Event Campaign Strategy :: Social Media Boot Camp Excerpt

September is an event-packed month for SWG and the team is busy readying some cool new LIVE@ interactive social experiences like QR and Geo Location tactics.

While many organizations think that they can create a social conversation with an event hashtag and some cool event content, we like to ensure attendee and greater event content an message engagement when we craft each strategy.

A few key things we have our clients keep in mind when planning a Social Media- centric Event Strategy:

  1. Business Objectives :: Short and Long term goals. These are key not only in deciding what campaign and content needs to be created, but what event goals should be established to validate ROA (Return on Activities) and alignment with business goals. This is especially important with corporate clients who need to justify asset allocation & spend.
  2. Vertical Market :: How social is your industry? We use several tools to assess pre-event, event, and post-event campaign phases. Many want to get “fancy” and incorporate lots of “elements or tactics”. Here’s what we know from over a dozen social events… keep it simple, and educate, educate, educate. Make sure you have a solid social market assessment pre-strategy so you can optimize your efforts and investment.
  3. Social Media :: Just one piece of an integrated social – mobile – web strategy for your event. If your strategy doesn’t focus on the build of social conversation and community – what is it doing?

For clients looking to create a Social Media Event …

When you are searching for an agency or pr firm to direct your efforts- I recommend you have them show you the following social event credentials (experience):

  • Show 2 event examples – one that is an industry/vertical market specific strategy, and one heavily focused on content creation and integrated distribution of that content
  • Show event strategy model- one that demonstrates ROA and how efforts will contribute to short term and long term goals
  • Live campaign validation – go online with them and have them “show you” a live version of their own work and something similar in another campaign- and have them review insights they have already learned (unless you are looking to pay for them to learn on your dime :) )

Industry and Special Events that your organization are participating in are great ways to jumpstart or energize your social conversation and community. With a solid marketing and pr plan you can truly maximize the long tail value of the content and conversation you create.

Continuing the Conversation …

I regularly create these strategies, events, speak and train at corporates, and tweet on this and similar topics specifically for the Fortune 500, C Level Professionals and Industry Thought Leaders.

Validating the Social Wendy Group

My hashtag is #sm2010

Agency Conversation @SocialWendyPR

Social Media Focus @SocialWendy

Social Wendy Group web site www.socialwendygroup.com

SocialWendy Social Media Model www.socialwendy.com

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LIVE@ The Tekne Awards- Social Media Production

Image of Eric Raarup of Inetium & Taylor Pettis of MHTA LIVE@ the Tekne Awards with SocialWendy

Eric Raarup of Inetium & Taylor Pettis of MHTA are LIVE@ the Tekne Awards with SocialWendy

The Social Wendy Group was LIVE@ the 10th Annual Minnesota High Tech Association’s Tekne Awards interviewing in the VIP Reception before and after the evening’s impressive award program. We also attended the program as Inetium’s guest, enjoyed the program and captured some FLIP footage of some event highlights.

We were privileged to interview a number of the Technology Innovators and industry leaders of the evening in addition to some of the MHTA team who do the work of the MHTA year-round and make the Tekne Awards possible with the support of their impressive Sponsor list.

In the coming weeks you will see interviews from the following Tekne Event participants in our Social Wendy Group Vimeo Collection. Feel free to embed them and share them as this is a key reason we use Vimeo as our primary social video tactic- the reliable and easy portability of video is great.

To contact the Social Wendy Group about your video directly, click here

MHTA Tekne Award LIVE@ Interview Video List (in order of interview)

Consulate General of Canada: Michael Willmott

Toronto Stock Exchange: Raymond King

CareerOneStop.org: Mike Ellsworth

Reside: Matt Johnson

MN Computers for Schools: Tamara Gillard

Nonin Medical: William Betten

Thomson Reuters: Todd Haushildt

Robins, Kaplan, Miller, Ciresi, LLP: Cy Morton

Comcast Business Class: Chuck Eller

IBM: Sam Prabhakar

ION Corporation: Wendell Maddox

Weaver Lake Elementary: Laurie Toll

MN Department of Education: Karen Klinzing

Padilla Speer Beardsley: Matt Kucharski

MN Thermal Science: Kevin Lawler

Asset Recovery Corporation: Ryan Laber

Vast Enterprises, LLC: Andy Vander Woude

Scales Advertising: Patty Schneider

Fabcon: Tom Kuckhahn

Access Genetics: Scott Kelley

BenchmarkQA: Larry Decklever

Inetium: Eric Raarup

Ron McGlennen & Steve Thorkelson

Brave New Workshop: John Sweeney

Robert Maeser

MHTA: Kate Rubin

MHTA: Taylor Pettis & Eric Raarup on GetSTEM

MHTA: Pete Lindstrom & Doug Carnival on how MHTA gets things done at the Capital and beyond

Stay tuned for individual links once our post production efforts are complete. Thanks to everyone who participated!

More on the Minnesota High Tech Association at www.mhta.org

More on the Tekne Awards at www.tekneawards.org

More on the Social Wendy Group at www.socialwendygroup.com

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The Gage Experience at the MIMA Summit- Social Media Production

The Gage Experience Video Intro Bumper Image from Gage Experience at the MIMA Summit - October 2009

The Gage Experience Video Intro Bumper supports search & social tagging

 In early October, I had the opportunity, once again, to collaborate with my colleague Mark Kurtz, Chief Growth Officer at Gage. As a new media expert and market innovator he is always looking for the best way to drive results for his Global client base. This time he was looking to create something unique at the upcoming MIMA Summit (Minnesota Interactive Marketing Association).

As they were planning to have a physical presence onsite, this was a natural opportunity to take the Social Wendy Group’s LIVE@ Social Content Production model and “private label” it for Gage.

Read More »

, Global Digital Marketing, Social Media Marketing Tags , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

LIVE@ The Tekne Awards- Social Media Production

The Social Wendy Group was LIVE@ the Tekne Awards 10.22.09 creating social content for the Minnesota High Tech Association (MHTA).

The Minnesota High Tech Association’s Tekne Awards celebrate Innovation. The awards honor Minnesota businesses and individuals who are changing the face of the world through technology innovation.

The awards are organized in the following categories, including Small and Growing and Established Business subcategories where appropriate:

(this year’s award recipient is listed below each respective category)

ADVANCED MANUFACTURING AWARD
The Advanced Manufacturing Award is presented to companies that have excelled in the production of advanced materials and chemicals, machinery and equipment, electronics and components, measuring instruments, photonics, optics and lasers, computer and peripheral equipment.

Advanced Manufacturing recipient is Minnesota Thermal Science LLC. The Plymouth, Minn.-based company has developed the Credo Cube,

CLEANTECH AWARD
The Cleantech Award recognizes businesses that manufacture environmentally sound products or solutions that reduce costs, inputs, energy consumption, waste or pollution.

Cleantech Award recipient is Minneapolis-based Vast Enterprises LLC. It is using new technology to transform recycled materials into an innovative composite material used for green building.

GREEN AWARD
The Green Award honors businesses that practice environmental awareness/responsibility and incorporate sustainability principles into their overall business model.

Green Award recipient is Ecolab Inc. The company develops products to help companies lower their use of water and energy while reducing the amount of chemical waste released into the environment.

INNOVATION IN TEACHING (K-12) AWARD
The Innovation in Teaching Award recognizes innovative classroom use of technology in K-12 Science, Technology, Engineering and Math (STEM) education, expanding opportunities for students to be successful in technology-related careers.

Innovation in Teaching Award recipient is Laurie Toll of Weaver Lake Elementary School in Maple Grove, Minn. Laurie Toll lead the launch of a K-6 Science, Math and Technology magnet program.
INNOVATIVE COLLABORATION OF THE YEAR AWARD
The Innovative Collaboration of the Year Award honors a business/community/higher-ed/K-12 collaboration or partnership that has demonstrated leadership, dedication and excellence in delivering an innovation to the Minnesota technology economy and/or community in general.

Innovative Collaboration of the Year Award recipient is Fabcon Inc and VAST Enterprises LLC. Minneapolis-based VAST Enterprises LLC and Savage, Minn.-based Fabcon Inc. partnered to launch the first precast wall panel with a composite masonry exterior.

IT-SOFTWARE & HARDWARE, COMMUNICATIONS AND INFRASTRUCTURE AWARD
This award is presented to companies that have shown great success on software and hardware (Web-based software, Web 2.0, etc.), networking, communications and wireless equipment and products.

Small and growing company recipient is SearchAmerica. Based in Maple Grove, SearchAmerica created Charity Advisor and Medicaid Advisor to enable users to identify all uninsured patients who qualify for hospital charity programs or other government initiatives, and enroll them immediately.

Established company recipient is CareerOneStop.org. Under the guidance of program director Mike Ellsworth, the state of Minnesota has redeveloped CareerOneStop.org, integrating a new Web content management system, a search engine, and a new information architecture and taxonomy.

MEDICAL TECHNOLOGY AWARD
The Medical Technology Awards acknowledge companies excelling in production of devices, diagnostics and equipment relating to the medical field.

Small and growing company recipient is Plymouth-based Nonin Medical Inc. The company is committed to extending healthcare solutions into the home, giving individuals more freedom and reducing medical costs.

Established company recipient is Eden Prairie-based Starkey Laboratories Inc. The country’s largest hearing aid company offers a revolutionary new product, the S Series hearing aid.

TECHNOLOGY EXECUTIVE OF THE YEAR AWARD
The Technology Executive of the Year Award honors individual members of executive teams who are responsible for the advancement of technology and technology strategy within a company or organization.

Small and growing company recipient is Phil Isaacson, chief technology officer and owner of Plymouth-based Nonin Medical Inc. Nonin began in Isaacson’s basement where the four founders started testing and prototyping their first pulse oximeter.

Established company recipient is Joel Ronning, chief executive officer of Eden Prairie, Minn.-based Digital River Inc. Founded in 1994, Digital River Inc. is the world’s leading e commerce solutions provider and has eight global data centers and clients such as Adobe, Microsoft, EA, and Kodak.

TECHNOLOGY SERVICES AWARD
The Technology Services Award honors companies that succeed in innovative development and/or delivery of technology services, including consulting services, service providers and SaSS.

Small and growing company recipient is Eden Prairie-based Access Genetics LLC. Its Web-based software, laboratory materials and networked professional services have come together in its molecular information system, Access TeleGene.

Established company recipient is XATA Corporation of Eden Prairie. Its product, XATANET, allows customers to analyze their fleet operations in order to improve procedures and cut costs while adhering to U.S. Department of Transportation regulations.

TECHNOLOGY USER AWARD
The Technology User Award recipient has shown innovative application of products or services resulting in dramatic business improvement or market advantage.

Technology User Award recipient is Honeywell. The Golden Valley, Minn.-based company created a new wireless technology suite designed specifically for heating, ventilation and air conditioning (HVAC) that eliminates the need to run wires for many applications.

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