Whether you are an experienced SXSWi-er or this is your first time, if you are social, you have likely gone on your favorite social conversation channels looking for the pre-event conversation. Who’s going to be there, where are they going to be, where should I go… you get the drill.
Every time I am headed to an “event” I start looking at the conversation 2 weeks before the event. Typically the only people talking at that point are the thought leaders, the ALPHA SOCIALs. I like seeing if where I see the content trends are where they see them as well. Usually there are some typical synergies that are tyiclly taken from the core industry trade headlines… then there are usually a couple AHAs & those are fun to see.
One of the things I am also watching is the Social Consumerism – the anthropology of the event. Or, the What is New and Unique or Happening this year that is different from the past, and what are the voices & forces shaping that change.
With SXSWi it is particularly fun because it is not only a passionate topic for me, but it is so easy to see as there is so much activity.
This year is really interesting so far. As it is really Day 1, the conversation thus far has been the typical where to go, what to see, what party can’t be missed, join my panel discussion, and similar. Today the core social conversation channels are loaded with the “on the way, on the move, headed to” badges of interactive & social honor.
What I’ve observed over the last few weeks leading into the event is probably not surprising but, I think noteworthy.
So I usually defined what core set of channels to “PLAY” on based onthe event type and the maturity of the social or interactive audience. The more advanced, you have to add something fun in, not just the standards- the typcial B2B Trade show audience is just mastering the Twitter – Facebook conversation & engagement.
SXSWi is definitely the deep end of the pool- so where are we playing this year?
I have focused on looking at the Location-based piece on my personal accounts, and we have focused the agency accounts on the 3 Core Social Accounts of Google+ , Twitter (Agency Profile) , Twitter (Personal Profile) and Facebook .
For my GEO Collection, I am using Foursquare , Glancee and Highlight (mostly watching the last two based on Scoble’s post that they may likely be the “ONE THAT EMERGES” (like historically Twitter, Foursquare and others from the MAYHEM of SXSWi).
I also had to add Pinterest into the mix as we are midst launching client Pinterest sites and this is a great way to test, watch, learn- especially with the great talent that will be sharing their best and brightest during the festival. Decided to start with a personal account on this once since I have an interesting collection of SXSWi photos and videos beginning in 2009. So I am added them as I go. I am also going to participate in the SXSWi Experiement Pinterest Profile- again, fun to watch the Social Anthropology of it all.
I look forward to seeing where the conversation is both onsite and online…
Wendy Meadley is a Social Anthropologist studying social consumer behavior. She is the Founder and Digital Marketing Agency Lead of the Social Wendy Group home of the Interactive Compass® . She invites you to join in her social conversation and the agency’s social conversation and content channels at Twitter | SWG Agency, Twitter | Wendy, Facebook | Wendy, Google+ | Wendy, Google+ | Agency, LinkedIn | Wendy, Foursquare | Wendy, Pinterest | Wendy, YouTube | Social Frontier, Vimeo | Agency, Flickr | Agency, Slideshare | Wendy.