Category Archives: Search Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.

On the Social Frontier with Wendy Meadley at Build Magazine’s Solve! Session Spotlight in Boston

Last week, I attended the Build Live SOLVE! Session in Boston, hosted by the Build Network:  a self-proclaimed “Catalog of Ideas” that comes out quarterly in print targeted at the midmarket CEO looking to have their finger on the pulse and to grow their business to the next level.

Amongst the great content and ideas that were shared, we heard from Hubspot’s Brian Halligan and about his Inbound Marketing model  [Brian approaches inbound web links much like we approach content marketing links on your owned media channels]. He shared his position that your CEO should be part of your overall digital brand.

Here’s a handy recap of the conference and some great takeaways on Inbound Marketing and Richard Branson as a “super-social” CEO:

 

Enjoy our unique digital content (UDC) on the event!

Wendy

, Content Marketing, Digital Marketing, Social Media

Social Wendy Group | Owned Media Channel Update June 2013

Over the last few months, a lot has been changing on all of the core owned media channels, as platforms look to integrate all types of Conversation and Content. Here’s a look at social updates in June 2013, including the introduction of live Hashtags on Facebook, and the rise of short-form video on Twitter’s Vine and on Instagram:

Guiding You Through the Social Frontier™

, Content Marketing, Digital Marketing, Mobile Marketing, Social Media, Social Media Marketing

It’s MIMASummit Day | 2012 Version Goes LIVECAST

This year’s Sold Out MIMA Summit gets LIVECAST by Ech03.

As we have done for the last 3 years… here’s the post lunch snapshot…

Remember the tag is #mimasummit, their Twitter Channel is @MIMATweet

, Content Marketing, Digital Marketing, Social Media, Social Video Production Tags , , , , , , |

Social Channel Update | Instagram for Brands

Sorry, you do not have access to view this content.

, Content Marketing, Digital Marketing, Interactive Compass Model, Mobile Marketing, Resource Links, Social Frontier | Building Owned Media Channel Networks, Social Media Marketing, Social Video Production Tags , , , , , , , , , , , , , , , , , , , , |

Interactive News & Guideposts | This Week 3.19.12

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So being the first week back after a busy SXSWi for most “interactives”, there was a collection of recaps and post event content along with the general news and guideposts which we covered on our social conversation channels- so we will stick to the “headlines” of the week here. This is a core sampling of Interactive industry happenings this week.

You will see that there continues to be weekly updates with established social conversation channels like Twitter and Facebook while new channels like Pinterest are thriving too. Social consumer behavior continues to evolve… as an interactive marketer it is key to not only watch the channel developments to adjust your content and search strategy appropriately, but how social consumers are using emerging channels will likely signal shifts in how they are and will use their core social channels.

That means a continual review of channels, technology platforms, consumer campaign behaviors just to start.

Interactive & Social Channel Updates

Global Interactive

China overtakes US in Smartphone Activations- STATISTICS

Marketers in Brazil increase Social Media Usage

Twitter’s 6th Birthday

Twitter Highlights- 6 Years

Time Magazine’s Twitter Top 140 Conversation Streams

Twitter Expands the Boundaries for Promoted Tweets

Facebook Timeline is Coming

Facebook Timeline Tutorial Videos

Ad Age Shares Mtv’s Million Fan Facebook Strategy

Pinterest

New York Time covers Pinterest’s Low Key Approach

Should Your Business be on Pinterest- INFOGRAPHIC

Draw Something | Zynga

Gary V Video- Zynga buys Draw Something App- Facebook & other impact

Angry Birds in Space

The Angry Birds Game team up with NASA and go into Space

Wendy Meadley is a Social Anthropologist studying social consumer behavior. She is the Founder and Digital Marketing Agency Lead of the Social Wendy Group home of the Interactive Compass® . She invites you to join in her social conversation and the agency’s social conversation and content channels at Twitter | SWG Agency, Twitter | Wendy, Facebook | Wendy, Google+ | Wendy, Google+ | Agency, LinkedIn | Wendy, Foursquare | Wendy, Pinterest | Wendy, YouTube | Social Frontier, Vimeo | Agency, Flickr | Agency, Slideshare | Wendy.

Look forward to connecting with you there!

If you would like to Connect Today, just click the link 🙂

Of course, feel free to share this post with your team or colleagues… we’ve provided handy tools below!

, Content Marketing, Digital Marketing, Global Digital Marketing, Social Media, Social Media Marketing Tags , , , , , , , , , , , , , , , , , , , , , , |

The Price Of Content :: Maximizing Natural Content Moments Whatever Your Budget

So, I have to admit this post was inspired by one I just read on Marketing Profs, but it really continues a conversation that Lee Odden and I had at lunch earlier this summer about content. So the discussion surrounded “content being king” and “quality content” and how content supports SEM and SEO… okay, let’s fast forward to what I am dwelling on.

I have been circling around the concept of content all summer, I guess, as I have been working on my Social Frontier IP and doing lots of public speaking and Social Media Boot Camp training on social media tools, social marketing, and the “plumbing” behind an effective integrated social marketing strategy. What I keep coming back to in the noodling is the purposing of content, and types of content, and how titles, tags and descriptions are altered for performance in the various social tools- as this is my agency’s specialty. And, it seems like people are continually looking for standardization and streamlining of content development- that is quality content development.

Enter this blog post I just read… it introduces the value of both affordable and expensive content- hmmm- maybe not genius but I do like the concept that affordable content can still be quality content.

Here’s why:

  • A picture is worth 1,000 words, and lots of click-throughs & links if it is interesting- it doesn’t have to be professionally done but it could be- both work
  • Video has never been more accessible as a thought leader tactic- it used to be reserved for those who could afford the $5000 day- now we can offer it at a fraction of that and accomplish very similar results online- and, yet high end video production has it’s place and is usually a part of corporate event strategies we create

A few of the natural moments of potentially valuable content capture:

  • Industry Events- why not bring your video camera and capture some vignettes? Always ask the presenter permission so that you respect their IP- did this with Brian Solis recently and he was cool about it- just recommending I really tag it for SEO – (I gladly did)
  • Company Events- folks like to see their colleagues in photos- make sure you are respectful of what you capture so you don’t compromise yourself or others- a good rule is to not capture people with a cocktail in their hand or similar
  • News Events – on and offline- are there areas of interest that you have that are producing some quality content- practice article marketing strategies to join in the social conversation in a respectful manner

My brief conclusion… there is definitely a need for both affordable and highly produced content, and lots of in-between. At the end of the day, the focus should continue to be on what your network wants or expects from you from a topic perspective- stay within your “beat” and mix up the types, levels, and formats of your content and your audience will likely appreciate the variety.

And, by the way ensure you direct people to it as it doesn’t really matter how much it is worth or costs if no one sees it…

@SocialWendy

Author & Emerging Media Strategist

www.socialwendygroup.com

, Content Marketing Tags , , , , , , , , , , , , , , |

Social Media 3.0 – Beyond Blogging

Once was the day when bloggers established the Social Media space and dominated the Internet and Twitter- then came Ashton & CNN. Normalization and pop culture have now proliferated the world of social media, and we are innovating in new ways.

It is clear that we are in the next phase of Social Media Innovation- what I would call Social Media 3.0. As I FINALLY got working on my own website in a quick breather between social media centric development projects, I am realizing how far the tactics have evolved in the last year.

This came to mind as I was immersed in developing the National Civic Summit Social Media Strategy & overall marketing plan. What struck me is that as we reach out to the collection of personas that make up the “civic” space there is not only a gamut in their tech-savvi-ness but there is also a significant difference in their approach to getting things done. This is obviously based on which segment they are representing. So, specifically, public/nonprofit, private/business, or government. And, it is based on the size of the organization, smaller usually means grassroots; larger a more operational or ecosystem approach. Lightning bolt! This is much like the bloggers who have been pumping content into the blogosphere… doing the heaving spade work, and now the time is here when the popularity and general acceptance make that grassroots activity in comparison to what can be done with larger corporate entities or foundations- what will become Social Media 3.0.

Image of Minnesota's Civic Leaders preparing for the National Civic Summit
Minnesota’s Civic Leaders prepare for the National Civic Summit

There are some great examples of folks who have innovated in the civic world while using social media like David Smith and his Mobilizer success and Jake Brewer now at the Sunlight Foundation, previously at Energy Action. So, we know it is a good model- so what are the social media tools that can best launch and support a “movement” or a cause within the civic sector?

As always I would go back to the business objectives of what you are trying to accomplish- in this case civic engagement, voice/civic cause amplification, and momentum. Here is where I think the heart of the shift comes from Social Media 2.0 to the new Social Media 3.0.

We know that user generated content is at the core of social marketing… we also know it needs to be interesting so that people will want to consume it- as Nate Garvis would say “a tasty little snack”. So true, and I would share that you combine that with the old adage WIFM (what’s in it for me) and you have the formula for what I am calling Social Media 3.0.

With the National Civic Summit we have the luxury of testing some cool new social marketing tactics and measuring results, as we have a large opt-in database to work with- the MN Civic Community. So, as we generate all our post event social content, we try (and measure) different social tactics to different audience segments and the like. The results are interesting in that the acquisition and conversion numbers are significantly higher than typical marketing formula standards.

The marketer in me pauses as I explore in my mind what that really means… are we really that amazing at social marketing (maybe above average), is the civic world more engaged and active than others (likely, I can’t wait to do some more tactics and testing), or maybe the time is right and in combination with the first two thoughts, we have hit a trifecta. We’ll have to see on that one.

If you look to the work of Jeremiah Owyang, Forrester Research, in his The Future of Social Web report, with his definition of the evolution of the Social Web he shows us beginning an era of Social Colonization. A time when every website is now social, whether it wants to be or not. When people are leaning on their peers opinions (think voting, polling, community activities), and social networks now have the ability to aggregate and share data in ways they never have before.

Now it is making more sense, clearly it is an alignment of many factors social and otherwise that place us in the right place at the right time to capitalize on all the new tools and blend them in ways that haven’t been explored before. Imagine your organic search results and the link web you could truly create by adding new tools into your Social Media 2.0 blog-centric box.

Anyone else out in the Social Media 3.0 wilderness? I would love to chat with you about your own project experiences and share mine. @SocialWendy

, Social Media Marketing Tags , , , , , , , , , , , , , |

Civic Training Site Provides Free Social Media Training

To support the National Tweetup and The Connection at the National Civic Summit, I collaborated with Mark Kedrowski and Tyler Hayes to create the Civic Training microsite.

IMAGE OF CIVICTRAINING.COM PRIMING NATIONAL CIVIC SUMMIT ATTENDEES ON SOCIAL MEDIA TOOLS

CIVICTRAINING.COM PRIMES NATIONAL CIVIC SUMMIT ATTENDEES ON SOCIAL MEDIA TOOLS

I eight mini training primers we cover the core social media tools that a nonprofit or civic organization can use to amplify their voice across America.
The eight training sessions cover: microblogging, community building, digital identity, video sharing, photo sharing, blogging, SEO and social bookmarking, and webcasting.

Go to Civic Training to watch us count down to the National Civic Summit on 7.15.09.

Social Wendy

, Content Marketing, Digital Marketing Tags , , , , |