Last week, I attended the Build Live SOLVE! Session in Boston, hosted by the Build Network: a self-proclaimed “Catalog of Ideas” that comes out quarterly in print targeted at the midmarket CEO looking to have their finger on the pulse and to grow their business to the next level.
Amongst the great content and ideas that were shared, we heard from Hubspot’s Brian Halligan and about his Inbound Marketing model [Brian approaches inbound web links much like we approach content marketing links on your owned media channels]. He shared his position that your CEO should be part of your overall digital brand.
Here’s a handy recap of the conference and some great takeaways on Inbound Marketing and Richard Branson as a “super-social” CEO:
Enjoy our unique digital content (UDC) on the event!