Category Archives: Mobile Marketing

Mobile marketing is marketing on or with a mobile device, such as a cell phone. Mobile marketing can also be defined as the use of the mobile medium as a means of marketing communication, the distribution of any kind of promotional or advertising messages to customer through wireless networks. A more specific definition: using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders. Wikipedia

Social Wendy Group | Owned Media Channel Update June 2013

Over the last few months, a lot has been changing on all of the core owned media channels, as platforms look to integrate all types of Conversation and Content. Here’s a look at social updates in June 2013, including the introduction of live Hashtags on Facebook, and the rise of short-form video on Twitter’s Vine and on Instagram:

Guiding You Through the Social Frontier™

, Content Marketing, Digital Marketing, Search Marketing, Social Media, Social Media Marketing

Technology Update | HTML5 Primer for Developers

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Social Channel Update | Instagram for Brands

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Social Channel Update | Foursquare | Connected Channel “Secret Invite” for Yipit Social

Yipit Social powered by Foursqaure Secret Beta Invite

Yipit Social "Powered by Foursquare" Secret Beta Invite

Today I received two “secret beta” invites for Yipit Social.

Of course, my interest is always piqued by any Beta that could have impact on people’s Social Consumer Behavior. And, this one actually has a number of “behaviors” that could be impacted like: mobile gaming, location based check-in, mobile deals, and crowd-sourcing deals just to highlight the digitally-oriented ones.

Yipit is a Foursquare-powered app, so it is a Connected Channel- that means it needs access to your Foursquare account to function. I am sure you are familiar with this with Twitter and Facebook, but this is one of the early Foursquare apps (InstagramSeesmic, Momento and Get Glue also have Foursquare apps).

So once you have signed your access over, you are provided with a collection of retail deal categories so that you can get deals with your friends based on where you and they check-in on Foursquare during their travels… so think Groupon for Foursquare (kinda…).

Yipit Categories are:

  • Dining & Nightlife
  • Health and Beauty
  • Fitness
  • Retail & Services
  • Activities & Events
  • Special Interest (think life events like Wedding, Baby and other lifestyle identifiers)

You select the categories you want to participate in, or you can select a whole section- I am starting with the full Dining & Nightlife section to see what kind of activities and push notifications I get from my global Foursquare followership of about 800 people and brands.

I’ll create a viability update once I have experienced it for a few weeks, let’s see what adoption rate looks like…

If you have insight you would like to share or chime in on the conversation, I have complimentary posts on our social channels as listed below.

Wendy Meadley is a Social Anthropologist studying social consumer behavior. She is the Founder and Digital Marketing Agency Lead of the Social Wendy Group home of the Interactive Compass® . She invites you to join in her social conversation and the agency’s social conversation and content channels at Twitter | SWG Agency, Twitter | Wendy, Facebook | Wendy, Google+ | Wendy, Google+ | Agency, LinkedIn | Wendy, Foursquare | Wendy, Pinterest | Wendy, YouTube | Social Frontier, Vimeo | Agency, Flickr | Agency, Slideshare | Wendy.

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SXSWi 2012 | The Social Conversation

SXSWi 2012 Glancee App | Will there Be Enough Social Conversation Here?

Whether you are an experienced SXSWi-er or this is your first time, if you are social, you have likely gone on your favorite social conversation channels looking for the pre-event conversation. Who’s going to be there, where are they going to be, where should I go… you get the drill.

Every time I am headed to an “event” I start looking at the conversation 2 weeks before the event.  Typically the only people talking at that point are the thought leaders, the ALPHA SOCIALs.  I like seeing if where I see the content trends are where they see them as well. Usually there are some typical synergies that are tyiclly taken from the core industry trade headlines… then there are usually a couple AHAs & those are fun to see.

One of the things I am also watching is the Social Consumerism – the anthropology of the event. Or, the What is New and Unique or Happening this year that is different from the past, and what are the voices & forces shaping that change.

With SXSWi it is particularly fun because it is not only a passionate topic for me, but it is so easy to see as there is so much activity.

This year is really interesting so far. As it is really Day 1, the conversation thus far has been the typical where to go, what to see, what party can’t be missed, join my panel discussion, and similar.  Today the core social conversation channels are loaded with the “on the way, on the move, headed to” badges of interactive & social honor.

What I’ve observed over the last few weeks leading into the event is probably not surprising but, I think noteworthy.

So I usually defined what core set of channels to “PLAY” on based onthe event type and the maturity of the social or interactive audience. The more advanced, you have to add something fun in, not just the standards- the typcial B2B Trade show audience is just mastering the Twitter – Facebook conversation & engagement.

SXSWi is definitely the deep end of the pool- so where are we playing this year?

I have focused on looking at the Location-based piece on my personal accounts, and we have focused the agency accounts on the 3 Core Social Accounts of Google+ , Twitter (Agency Profile) , Twitter (Personal Profile) and Facebook .

For my GEO Collection, I am using Foursquare , Glancee and Highlight (mostly watching the last two based on Scoble’s post that they may likely be the “ONE THAT EMERGES” (like historically Twitter, Foursquare and others from the MAYHEM of SXSWi).

I also had to add Pinterest into the mix as we are midst launching client Pinterest sites and this is a great way to test, watch, learn- especially with the great talent that will be sharing their best and brightest during the festival. Decided to start with a personal account on this once since I have an interesting collection of SXSWi photos and videos beginning in 2009. So I am added them as I go.  I am also going to participate in the SXSWi Experiement Pinterest Profile- again, fun to watch the Social Anthropology of it all.

I look forward to seeing where the conversation is both onsite and online…

Wendy Meadley is a Social Anthropologist studying social consumer behavior. She is the Founder and Digital Marketing Agency Lead of the Social Wendy Group home of the Interactive Compass® . She invites you to join in her social conversation and the agency’s social conversation and content channels at Twitter | SWG Agency, Twitter | Wendy, Facebook | Wendy, Google+ | Wendy, Google+ | Agency, LinkedIn | Wendy, Foursquare | Wendy, Pinterest | Wendy, YouTube | Social Frontier, Vimeo | Agency, Flickr | Agency, Slideshare | Wendy.

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SXSWi 2012 | Top 10 Apps You will see Digitals & Interactives Using in Austin

My iPhone staged for SXSWi 2012

Here is my list of contenders in the race to garner the most SXSWi Social Buzz on their Social Conversation Channel…

I’ve been watching these over the last few weeks and while this is not a ranked list, Pinterest and Google+ are by my observation and  pre- SXSWi social engagement studies the hottest properties. Let’s see what happens when everyone convergens on Austin this week!

  1. Pinterest
  2. Instagram
  3. Google+
  4. Glancee
  5. Highlight
  6. Storify
  7. Square
  8. Twitter
  9. Foursquare
  10. Facebook

Wendy Meadley is a Social Anthropologist studying social consumer behavior. She is the Founder and Digital Marketing Agency Lead of the Social Wendy Group home of the Interactive Compass® . She invites you to join in her social conversation and the agency’s social conversation and content channels at Twitter | SWG Agency, Twitter | Wendy, Facebook | Wendy, Google+ | Wendy, Google+ | Agency, LinkedIn | Wendy, Foursquare | Wendy, Pinterest | Wendy, YouTube | Social Frontier, Vimeo | Agency, Flickr | Agency, Slideshare | Wendy.

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Brian Solis Coming to Minneapolis :: Time to “ENGAGE”

Just a quick post for SWG clients as I know most of you can’t get away long enough for the evening, but you want the 411 about what is happening in the world of social marketing & PR. Likely the biggest name out there right now, especially on the PR side, is Brian Solis. His new book, Engage (out earlier this year) shares perspectives on how organizations can and should get engaged with their social consumer base online. It is a good read, but not fast, so plan a bit of time if you are going to dig into it.

Last night, before I got into the week, I thought I would refresh on the topic and see what other resources he had created surrounding the book. The social anthropologist in me is always looking to see what alpha dogs like us are doing (okay I only have about 30,000 folks interested, but we continue to grow and build a loyal following for our integrated social model). At any rate I discovered the app that you will see below- and BTW it is available for your iPad. So, whether he is interesting to you or otherwise, it is a great Thought Leader interactive tactic, but not an opening price point one to create. Brian Solis offers it to you for FREE of course.

Check it out for yourself, and if you are missing the PRSA MN event where he is speaking, there is a seminar that features him, Minnesota’s own Lee Odden, and David Meerman Scott along with others online yet this week. I tweeted the link late last week and a number of folks RT’d. Reach out if you want the information and I will get it to you.

Enjoy the Week!

Wendy

Snapshot of  Brian Solis Profile from Mobile Roadie App

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