Category Archives: Digital Marketing

Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing. Digital marketing is a marketing process which leads to the development of any organization or brand by using a variety of digital channels such as email, social networks etc. Wikipedia

The Expo 2023 Indiegogo Campaign is LIVE!

Thanks to a collection of collaborative partners including Fallon’s Kickstarter program who provided creative direction and a collection of amazing assets for the campaign. And RBA who is building our Expo 2023 corporate website…. With blue chip supporters like these it is no wonder the project is gaining significant momentum!

You can check it out for yourself at http://bit.ly/Expo2023Indiegogo

Indiegogo LIVE JUST 8-4-14 7 pm

 

Expo Community Page

, Global Digital Marketing, Social Media, Social Media Marketing Tags , , , , , |

On the Social Frontier with Wendy Meadley at Build Magazine’s Solve! Session Spotlight in Boston

Last week, I attended the Build Live SOLVE! Session in Boston, hosted by the Build Network:  a self-proclaimed “Catalog of Ideas” that comes out quarterly in print targeted at the midmarket CEO looking to have their finger on the pulse and to grow their business to the next level.

Amongst the great content and ideas that were shared, we heard from Hubspot’s Brian Halligan and about his Inbound Marketing model  [Brian approaches inbound web links much like we approach content marketing links on your owned media channels]. He shared his position that your CEO should be part of your overall digital brand.

Here’s a handy recap of the conference and some great takeaways on Inbound Marketing and Richard Branson as a “super-social” CEO:

 

Enjoy our unique digital content (UDC) on the event!

Wendy

, Content Marketing, Search Marketing, Social Media

Social Wendy Group | Owned Media Channel Update June 2013

Over the last few months, a lot has been changing on all of the core owned media channels, as platforms look to integrate all types of Conversation and Content. Here’s a look at social updates in June 2013, including the introduction of live Hashtags on Facebook, and the rise of short-form video on Twitter’s Vine and on Instagram:

Guiding You Through the Social Frontier™

, Content Marketing, Mobile Marketing, Search Marketing, Social Media, Social Media Marketing

This Week on the Social Frontier | 12.31.12

Happy New Year!

Here’s our Week on the Frontier – News and Stories important for Interactive Marketers.

As we recap the year that was 2012 and look forward to 2013, this week was full of year-end stats, insights into Social and Mobile, and predictions for 2013.  Are you ready for the next year on the Social Frontier™?

Also included – a helpful teaser to amp up your Social Strategy – take a look:

, Global Digital Marketing, Social Media, Social Media Marketing

This Week on the Social Frontier | 12.24.2012

Here’s our Week on the Frontier – News and Stories important for Interactive Marketers.

Interesting insights into Digital Consumer Behavior came from the Holidays and the gift-giving season.  Did you accurately predict what Digital Consumers were asking for? New trends in Mobile and Social came to light, and Google+ announced new capabilities for Google+ Business Pages.

Guiding You Through the Social Frontier™.

 

, Global Digital Marketing, Social Media Marketing

Social Wendy Group | Social Frontier™ Keynote Preview

 

Looking for what’s next on the Social Frontier™? Check out this preview of Wendy’s 2013 Keynote, including Digital Consumer Behavior trends, insights into the next stages of the Social Web, and proven models to augment your personal digital presence:

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, Global Digital Marketing, Interactive Compass Model, Resource Links, Social Frontier eBook, Social Frontier | Building Owned Media Channel Networks, Social Media, Social Media Marketing, SWG Models

This Week on the Social Frontier | 12-10-2012

Here’s our Week on the Frontier – News and Stories important for Interactive Marketers.

This week, we saw more insights into how important Communities will be for Google+, and initial ideas about what’s next in 2013 … including mobile marketing and email marketing trends.

Guiding You Through the Social Frontier™.

 

, Global Digital Marketing, Social Media, Social Media Marketing

This Week on the Social Frontier | 12.3.2012

Check out this week’s edition of the Week on the Frontier – stories and news important for Interactive Marketers.

This week, Google+ passed a major milestone and introduced a new feature – Communities.  Also – an update in the battle for who gets to house the social content you share.

Check it out:

, Global Digital Marketing, Social Media, Social Media Marketing

Social Wendy Group | Social Frontier 2013 | Guidepost Twitter in 2012

Check out this sneak-peek animation from Wendy Meadley’s 2013 Keynote: A look at how Twitter repositioned itself in 2012:

Be sure to check in for more updates on the Social Frontier™.

, Social Media, Social Media Marketing, Social Video Production, Video Collection

It’s MIMASummit Day | 2012 Version Goes LIVECAST

This year’s Sold Out MIMA Summit gets LIVECAST by Ech03.

As we have done for the last 3 years… here’s the post lunch snapshot…

Remember the tag is #mimasummit, their Twitter Channel is @MIMATweet

, Content Marketing, Search Marketing, Social Media, Social Video Production Tags , , , , , , |