Category Archives: Digital Marketing

Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing. Digital marketing is a marketing process which leads to the development of any organization or brand by using a variety of digital channels such as email, social networks etc. Wikipedia

SXSW 2017 > Your Virtual Finger on the Pulse

Since you are not at South by… because if you were you wouldn’t be reading a blog post…

it’s time to rely on REAL NEWS sources to keep your finger on the pulse of the action in Austin.

So…. here is what people are capturing and sharing …. you decide if it is REAL NEWS or otherwise!

CNBC > What to watch for at SXSW 2017

Nice overview list of some popular “to dos”

SXSW Startup Village

Browse the prominent events that occur within Startup Village® below.

SXSW Accelerator > The ninth annual SXSW Accelerator Startup Pitch Competition will take place at SXSW Startup Village® on Saturday, March 11 and Sunday, March 12. A live audience, as well as a panel of expert judges will discover advancements in various sectors of emerging technology. The SXSW Accelerator Award Ceremony will be on Sunday, March 12 at 7pm.

SXSW Release It > SXSW Release It is a special pitch competition in Startup Village® on the opening day of the SXSW Conference, Friday, March 10. Ten cutting-edge companies launching a new product or service during this SXSW season will present to a panel of industry experts and a winner will be chosen based on which product or service is most likely to succeed in the marketplace.

International Programming > A variety of sessions that take an in-depth look at the possibilities and problems facing startup tech industries around the world. Some of the topics we see in this space include international investment opportunities, international business regulations and hurdles, immigration laws, developing markets (particularly in Latin America, Asia and Africa), country-specific ecosystems, and media engagement in the global marketplace.

Film Programming > Film Startup Village highlights the many connections between the film industry and entrepreneurial world. Covering and showcasing a variety of topics ranging from film startups and entrepreneurs in film to running your film like a startup, come hear from industry experts and innovators pushing the boundaries of the industry.

Music Programming > Music Startup Village brings together startups and entrepreneurs as well as investors and cutting-edge digital tastemakers in music. Come hear from industry experts about new and innovative developments and trends in music.

Startup Collegiate Sessions > Consisting of panel sessions and pitch events, Startup Village® Collegiate Sessions showcase collegiate institutions that have degree programs with a focus on startup and entrepreneurial­ related initiatives. By offering this type of programming, we hope to create exposure for these forward­ thinking educational tracts and facilitate growth within these organizations.

Tech Startup Spotlight > Discover emerging startups at the Tech Startup Spotlight on Friday, March 10 and Monday, March 13. An engaging reception with complimentary drinks, the Tech Startup Spotlight provides two unique opportunities to meet with and get demos from some of the brightest startups today.

Fast Company > The Fast Company Grill

This is one of my personal favs as you know Bob Safian knows how to curate tomorrow so the talent is hot and there are always surprises

Nerdist’s Backyard Bash

They are tagging #NerdistBash on Twiiter + and their Instagram is a good photo feed

Thrillest Guide to Crushing it at SXSW

Fear not: We’ve taken out the guesswork for you, dear reader…

NBC News > Plenty of Politics

SXSW 2017: Plenty of Innovation, But Also Plenty of Politics

Disney’s Rogue One Experience

A cheap Rogue One escape room reveals the potential of Star Wars Land

NASA at SXSW

NASA’s James Webb Space Telescope Mission Invades SXSW 2017

SXSW “Release it” > Storyo App Finalist

Storyo 2.0 app, the world’s first storytelling app that automatically curates and creates “Instant Lifestories” – short photo video memories that incorporate images, media, weather, and people into short narratives that help users share life events with detail, context, and flow.

ENVY Launches Visual Search Engine at SXSW

AUSTIN, Texas–(BUSINESS WIRE)–Envy – (findyourenvy.com) the world’s first ever visual search engine – officially launched at SXSW, making consumers rethink the way they find the things they love, swiping through images, as opposed to reviews, where they can call it, map it, or book it. Watch Envy in action here: https://goo.gl/1OC31W.

Just a few of the must sees for interactives in the know!

, Artificial Intelligence, Connected Home, Internet of Things, iOT, Millenials, Omni-Channel, Social Events, Social Media, SXSW Tags , , , , , , |

SXSW 2017 is HERE!

This just may be the favorite time of year for “Interactives”… the 5 days in March that are South by Southwest. Granted, the “movies” and the “musics” love it too!

SXSW

SXSW Trend > Political Themes

If you want to have your finger on the pulse of what next, what’s shiny and new, just join the throngs in Austin as everyone intensely experiences the sights and sounds of the bustling digitals tapping into this target rich environment of opportunity.

Each year the festival evolves, the first year we went was 2009 and “Becoming Social” was all the rage just a year after Twitter debuted. Over the years you can see what’s hot an what’s not through the technology being spotlighted, the sessions being shared and how the sponsors relevantly activate their brands to this savvy tastemaker audience.

This year’s version of “what’s next” includes the highly political tone of the day… there’s no getting around the change in America this year and its reflection across all media and mediums.

As always, we like to keep your finger on the pulse of what’s happening, so here is a handy hit list of the trends that are making SXSW 2017 another one to remember

SXSW Official Site

SXSW 2017 Programming Trends

Here are the highlights captured from the link above- worth the full read!

AI EVERYWHERE
Why it matters: Artificial Intelligence has become ubiquitous as more and more applications are found for this still-emerging technology. Everyday uses—from gesture-based interfaces to specialist applications like psychiatric care bots with emotion recognition—stand alongside massive modeling projects that predict future events with increasing accuracy. Can the impact of these advances be mitigated with radical policy shifts, such as the movement for universal basic income?

CAN VR GROWTH MATCH THE HYPE?
Why it matters: Is the cart before the horse? Development of VR technology and hardware is moving rapidly, but where’s the killer app or change in the ecosystem that will trigger the much-anticipated mass adoption when a real VR setup is still out of reach of the average consumer?

CONNECTING TO THE NEXT GENERATION
Why it matters: “Young people only want cool technology” is a widely-held sentiment, but a deeper exploration of Gen Y and Z’s desires and needs reveals a search for ways to meaningfully impact the world in this era of global citizenship and real-time social media presence.

THE DATA OWNERSHIP DEBATE INTENSIFIES
Why it matters: Modern policymakers face tough tech-related challenges, few more so than regulating who owns what in a world made of 1s and 0s. Consumer data protection concerns are approaching crisis, with detailed tracking going beyond the online realm and into the physical.

EMPOWERMENT & INCLUSION
Why it matters: 2017 is a critical moment for unheard voices around the world, with issues of inclusion rising to prominence throughout the political spectrum. The effects of decisions in this sphere can be felt more broadly than ever before as businesses and communities discover the socio-economic impact they can have.

LICENSING AND ROYALTY ISSUES
Why it matters: The complexity of the music licensing and streaming landscape intensifies. Amidst calls for more transparency, new ideas like blockchain distribution, global rights databases, and automatic licensing platforms hope to steady the ship for artists, rightsholders, labels, publishers, and services. Meanwhile, regime change in the U.S. brings even more uncertainty.

NEW SCHOOL CONTENT GOES OLD SCHOOL
Why it matters: While many are talking about all of the new-school ways of creating and distributing content, such as streaming services, torrent distribution, VR and drones (to name a few) some are standing out from the pack by looking backwards—using old-school analog techniques like arthouse theatrical release strategies, education distribution, and shooting on film—to get their content noticed. Musicians, labels, and record stores are making real money from surging vinyl record sales, even tapping into cassette tape nostalgia.

POST-ELECTION AFTERMATH
Why it matters: A new form of politics has entered the spotlight since the controversial 2016 Presidential election, and along with it new challenges arise alongside the old. Fake news and alternative facts seek to veil serial scandals and a polarized society, and minorities become increasingly marginalized as policy swings towards isolationism. How will this affect social progress, technology, and creative industries, and what paths will remain open in this uncertain future?

REDEFINING HEALTH AND MEDICINE
Why it matters: From self-monitoring devices to man-modified DNA, the human body is the new ground zero for disruption and innovation. Advances in prosthetics and implants stand alongside the promise of gene editing, while AI and telemedicine loom above the current care provision paradigm.

STARTUPS REIGN
Why it matters: Around the world and in almost every sector, more and more industries are absorbing startups and startup-inspired approaches, driving more innovation in house via hackathons and corporate incubators. Small and innovative products grow fast while options and solutions are tested quickly with no fear of failure. Organization structures are becoming flatter with greater transparency in the workplace resulting in more adaptability as HR now relies on more qualitative over quantitative feedback for employee performance.

THE TECH AND MARKETING MARRIAGE
Why it matters: All roads from Silicon Valley lead to Madison Avenue as the marketing industry rushes to assimilate every advance in big data. Large firms are rebranding themselves as tech-first companies to take advantage of the deep insight that data collection can offer into the habits of fans and consumers.

TRANSPORTATION EVOLUTION
Why it matters: New innovations continue to dismantle traditional approaches to moving people (and products) from one place to another. The impact is already visible with autonomous ground and air vehicles: what are the next steps, and what will the effect of the realisation of massive projects like hyperloop transport networks and the movement towards renewable energy be?

As we watch and learn from the best of the best, it is personally exciting to see the intersection of technology in the continually emerging digital health indusry and what’s next for transportation in America… now’s the time to press forward!

, Artificial Intelligence, Connected Home, Customer Journey Mapping, Digital Health Care, Education, Integrated Marketing Strategy, Internet of Things, iOT, Medical Device, Millenials, Next Generation, Omni-Channel, Social Media, Transportation, Virtual Reality Tags , |

The Expo 2023 Indiegogo Campaign is LIVE!

Thanks to a collection of collaborative partners including Fallon’s Kickstarter program who provided creative direction and a collection of amazing assets for the campaign. And RBA who is building our Expo 2023 corporate website…. With blue chip supporters like these it is no wonder the project is gaining significant momentum!

You can check it out for yourself at http://bit.ly/Expo2023Indiegogo

Indiegogo LIVE JUST 8-4-14 7 pm

 

Expo Community Page

, Global Digital Marketing, Social Media, Social Media Marketing Tags , , , , , |

On the Social Frontier with Wendy Meadley at Build Magazine’s Solve! Session Spotlight in Boston

Last week, I attended the Build Live SOLVE! Session in Boston, hosted by the Build Network:  a self-proclaimed “Catalog of Ideas” that comes out quarterly in print targeted at the midmarket CEO looking to have their finger on the pulse and to grow their business to the next level.

Amongst the great content and ideas that were shared, we heard from Hubspot’s Brian Halligan and about his Inbound Marketing model  [Brian approaches inbound web links much like we approach content marketing links on your owned media channels]. He shared his position that your CEO should be part of your overall digital brand.

Here’s a handy recap of the conference and some great takeaways on Inbound Marketing and Richard Branson as a “super-social” CEO:

 

Enjoy our unique digital content (UDC) on the event!

Wendy

, Content Marketing, Search Marketing, Social Media

Social Wendy Group | Owned Media Channel Update June 2013

Over the last few months, a lot has been changing on all of the core owned media channels, as platforms look to integrate all types of Conversation and Content. Here’s a look at social updates in June 2013, including the introduction of live Hashtags on Facebook, and the rise of short-form video on Twitter’s Vine and on Instagram:

Guiding You Through the Social Frontier™

, Content Marketing, Mobile Marketing, Search Marketing, Social Media, Social Media Marketing

This Week on the Social Frontier | 12.31.12

Happy New Year!

Here’s our Week on the Frontier – News and Stories important for Interactive Marketers.

As we recap the year that was 2012 and look forward to 2013, this week was full of year-end stats, insights into Social and Mobile, and predictions for 2013.  Are you ready for the next year on the Social Frontier™?

Also included – a helpful teaser to amp up your Social Strategy – take a look:

, Global Digital Marketing, Social Media, Social Media Marketing

This Week on the Social Frontier | 12.24.2012

Here’s our Week on the Frontier – News and Stories important for Interactive Marketers.

Interesting insights into Digital Consumer Behavior came from the Holidays and the gift-giving season.  Did you accurately predict what Digital Consumers were asking for? New trends in Mobile and Social came to light, and Google+ announced new capabilities for Google+ Business Pages.

Guiding You Through the Social Frontier™.

 

, Global Digital Marketing, Social Media Marketing

Social Wendy Group | Social Frontier™ Keynote Preview

 

Looking for what’s next on the Social Frontier™? Check out this preview of Wendy’s 2013 Keynote, including Digital Consumer Behavior trends, insights into the next stages of the Social Web, and proven models to augment your personal digital presence:

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

, Global Digital Marketing, Interactive Compass Model, Resource Links, Social Frontier | Building Owned Media Channel Networks, Social Frontier eBook, Social Media, Social Media Marketing, SWG Models

This Week on the Social Frontier | 12-10-2012

Here’s our Week on the Frontier – News and Stories important for Interactive Marketers.

This week, we saw more insights into how important Communities will be for Google+, and initial ideas about what’s next in 2013 … including mobile marketing and email marketing trends.

Guiding You Through the Social Frontier™.

 

, Global Digital Marketing, Social Media, Social Media Marketing

This Week on the Social Frontier | 12.3.2012

Check out this week’s edition of the Week on the Frontier – stories and news important for Interactive Marketers.

This week, Google+ passed a major milestone and introduced a new feature – Communities.  Also – an update in the battle for who gets to house the social content you share.

Check it out:

, Global Digital Marketing, Social Media, Social Media Marketing