Category Archives: Content Marketing

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. Wikipedia

Social Wendy Group Resource Tool | Owned Media Channel Design | Social Channel Dimensions 2013

Blog Banner - Digital CMO Model - for Web 3

It’s hard to keep up with the continual motion of updates and channel redesigns on all of your core content and conversation channels. So we decided to put together a handy Toolkit for your Owned Media Channels.

See below for an overview of components, dimensions, and design for LinkedIn, Google+, Twitter, and Facebook:


Guiding you through the Social Frontier™

, Owned Media Channels, Social Advertising, Social Frontier | Building Owned Media Channel Networks, Social Media

On the Social Frontier with Wendy Meadley at Build Magazine’s Solve! Session Spotlight in Boston

Last week, I attended the Build Live SOLVE! Session in Boston, hosted by the Build Network:  a self-proclaimed “Catalog of Ideas” that comes out quarterly in print targeted at the midmarket CEO looking to have their finger on the pulse and to grow their business to the next level.

Amongst the great content and ideas that were shared, we heard from Hubspot’s Brian Halligan and about his Inbound Marketing model  [Brian approaches inbound web links much like we approach content marketing links on your owned media channels]. He shared his position that your CEO should be part of your overall digital brand.

Here’s a handy recap of the conference and some great takeaways on Inbound Marketing and Richard Branson as a “super-social” CEO:


Enjoy our unique digital content (UDC) on the event!


, Digital Marketing, Search Marketing, Social Media

Social Wendy Group | Owned Media Channel Update June 2013

Over the last few months, a lot has been changing on all of the core owned media channels, as platforms look to integrate all types of Conversation and Content. Here’s a look at social updates in June 2013, including the introduction of live Hashtags on Facebook, and the rise of short-form video on Twitter’s Vine and on Instagram:

Guiding You Through the Social Frontier™

, Digital Marketing, Mobile Marketing, Search Marketing, Social Media, Social Media Marketing

It’s MIMASummit Day | 2012 Version Goes LIVECAST

This year’s Sold Out MIMA Summit gets LIVECAST by Ech03.

As we have done for the last 3 years… here’s the post lunch snapshot…

Remember the tag is #mimasummit, their Twitter Channel is @MIMATweet

, Digital Marketing, Search Marketing, Social Media, Social Video Production Tags , , , , , , |

This Week on the Social Frontier 9.3.12

Here’s this week’s edition of our Week on the Social Frontier… no really big news this week, but some interesting stories that spotlight Social Consumer Behavior that we are seeing normalize throughout 2012.  Click below to view…


, Digital Marketing, Global Digital Marketing, Interactive Compass Model, Social Media Marketing Tags , , , , , , , |

Social Channel Update | VIDEO | Facebook Offers

Are you looking to promote your brand on Facebook? Here’s the most recent addition to their brand promotion arsenal. We thought seeing the video would make it fast and easy to understand if it is relevant to your efforts.


Wendy Meadley is a Social Anthropologist studying social consumer behavior. She is the Founder and Digital Marketing Agency Lead of the Social Wendy Group home of the Interactive Compass® . She invites you to join in her social conversation and the agency’s social conversation and content channels at Twitter | SWG Agency, Twitter | Wendy, Facebook | Wendy, Google+ | Wendy, Google+ | Agency, LinkedIn | Wendy, Foursquare | Wendy, Pinterest | Wendy, YouTube | Social Frontier, Vimeo | Agency, Flickr | Agency, Slideshare | Wendy.


, Digital Marketing, Social Frontier | Building Owned Media Channel Networks, Social Media, Social Media Marketing, Social Video Production Tags , , , , , , , , , , , , , |

Social Channel Update | VIDEO | Introducing LinkedIn Targeted Updates

Here’s LinkedIn’s Official YouTube Video of their new Targeted Updates. This applies to your strategy if you are looking to share Company information to LinkedIn Social Channel users.

, Digital Marketing, Interactive Compass Model, Social Media, Social Media Marketing Tags , , , , , , , , , , , , , |

Social Channel Update | Google+ Overview

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, Interactive Compass Model, Resource Links, Social Frontier | Building Owned Media Channel Networks, Social Media, Social Media Marketing Tags , , , , , , , , , , , , , , , , , , , , , |