Social Wendy Group Interactive Compass®
Are you looking to organize your Global Digital Strategy thoughts? Or are you wanting to train your experienced tradtional marketing & communications team?
Here's a glimpse at some of the questions we ask our clients as we collaboratively plan and develop strategy with them.
Just click a section of our Interactive Compass to learn more!
Strategy
The intersection of how social, content and search need to be viewed once you have defined your business and related cross channel marketing objectives is the basis for your strategy.
Sample Planning Thoughts
Consider this example which prioriitizes the three key marketing areas as follows:
- Search
- Social
- Content
Insight: This could represent a prioritization defining Paid & Organic Web Search tactics as the most important, Social Community Building & Social Content Sharing secondary, and Content Development as a known important tactic, but one that is not only the lowest priority but maybe one that was not planned for this year.
Technology
The intersection of how social, content and search need to be viewed once you have defined your business and related cross channel marketing objectives is the basis for your strategy.
Sample Planning Thoughts
Consider an example which prioriitizes the three key marketing areas as follows:
- Search
- Social
- Content
Operations
The intersection of how social, content and search need to be viewed once you have defined your business and related cross channel marketing objectives is the basis for your strategy.
Sample Planning Thoughts
Consider an example which prioriitizes the three key marketing areas as follows:
- Search
- Social
- Content
Engagement
The intersection of how social, content and search need to be viewed once you have defined your business and related cross channel marketing objectives is the basis for your strategy.
Sample Planning Thoughts
Consider an example which prioriitizes the three key marketing areas as follows:
- Search
- Social
- Content
Content
Strategy
How can I maximize and optimize the content we currently have and will have in the immediate future (this year)?
Technology
How will I collect, upload, optimize, translate, house, archive the content we create?
Operations
How will my staff the ongoing operational support of our content marketing strategy including video, image, presentation and editorial content?
Engagement
What is my Content Engagement Strategy? What conversation and content channels will we start with to establish our digital & social presence in our market space?
Search
Strategy
Have I defined and documented the key business goals of my operation? Once documented, do I have resources to define a cross channel search marketing strategy for all channels we will be incorporating in our strategy in the near future (this year)?
Technology
Do we have current enterprise or division agreements with platforms that have relevant tools or components to support the strategy? What else will we need to support the plan?
Operations
Is my staff currently aligned to incorporate the planned strategy in their current work portfolio? Do I need to realign roles & responsibilities of current staff? Do I outsource to an agency? What training will be needed on ongoing basis to get my team current on search engine marketing?
Engagement
How do I ensure search optimization of my social conversation and content while ensuring we lead cross channel marketing strategy focused on Engagement, Conversion and Sales Activation.
The Social Wendy Group has worked with numerous organizations from nonprofit to Fortune 500 enterprises. In our experience, your digital marketing program success comes from a planful strategy that focuses on the following key areas: strategy, technology, operations, and consumer engagement.
We are educated, experienced, and skilled at the game. We include creativity and differentiation in the initial planning phases of even a simple campaign or event plan. Our motto is simple: If it isn’t remarkable, why do it?
Social Wendy Group Interactive Compass®
Our Interactive Compass® is the framework for our digital marketing planning & development strategies. We apply our cross channel comprehensive approach at the business and campaign levels. As each component and tactic are typically mission critical, we weave them together with the overall goal in mind. By isolating social, content, and search, we are focusing on the most impactful and relevant strategy components. We then identified the four key areas to review for each of those key components. This approach ensures we are supporting your comprehensive look at creating a fully operational and sustainable digital marketing presence and competence.
Social Strategy
How will I incorporate/ include social Media marketing and channel development into my current marketing plans?
Technology
What platforms and tools do we have and will need to implement our Social Channel presence? What are the costs and approvals needed to get the program operational?
Operations
How will I staff and operate a sustainable social marketing development program? How do I produce and develop simultaneously?
Engagement
Internal | How will I engage and onboard internal marketing & communications teams to program? What training will be needed initially and on an ongoing basis?
External | How will I engage my target consumer audience segments in our social conversation & content?
CONTENT
Strategy
How can I maximize and optimize the content we currently have and will have in the immediate future (this year)?
Technology
How will I collect, upload, optimize, translate, house, archive the content we create?
Operations
How will I staff the ongoing operational support of my content marketing strategy including video, image, presentation and editorial content?
Engagement
What is my Content Engagement Strategy? What conversation and content channels will we start with to establish our digital & social presence in our market space?
SEARCH
Strategy
Have I defined and documented the key business goals of my operation? Once documented, do I have resources to define a cross channel search marketing strategy for all channels we will be incorporating in our strategy in the near future (this year)?
Technology
Do we have current enterprise or division agreements with platforms that have relevant tools or components to support the strategy? What else will we need to support the plan?
Operations
Is my staff currently aligned to incorporate the planned strategy in their current work portfolio? Do I need to realign roles & responsibilities of current staff? Do I outsource to an agency? What training will be needed on ongoing basis to get my team current on search engine marketing?
Engagement
How do I ensure search optimization of my social conversation and content while ensuring we lead cross channel marketing strategy focused on Engagement, Conversion, and Sales Activation?
Our Campaigns
Citizens League 60th Anniversary Celebration Video Collection & Social Conversation Support
Citizens League 60th Anniversary Celebration Video | Peter Bell on the Metropolitan Council
Citizens League 60th Anniversary Celebration | Ember Reichott Junge on Charter Schools
Citizens League 60th Annniversary Celebration | Duane Benson on MinnesotaCare
