Strategic Marketing + Communications Agency

>We are Designers

Designers of engaging user experiences both on and off line.

We are Strategic Communicators. Communicators of Brands, Innovation & Development projects.

Whether you know your target consumers or not… We can Help.

When your target consumers internal or external… We can Message.

Does your project or brand need strategic development and positioning? We can Collaborate with your Team and Build.

Our clients expect and require ROI... We understand You.

We anchor our designs [all types] in the Vitruvian Design Principles of Usability, Soundness and Aesthetic.

This ensures that the right outcome, Yours, is Delivered.

 

>Strategy

The intersection of how social, content and search need to be viewed once you have defined your business and related cross channel marketing objectives is the basis for your strategy.

Sample Planning Thoughts

Consider this example which prioriitizes the three key marketing areas as follows:

  1. Search
  2. Social
  3. Content

Insight: This could represent a prioritization defining Paid & Organic Web Search tactics as the most important, Social Community Building & Social Content Sharing secondary, and Content Development as a known important tactic, but one that is not only the lowest priority but maybe one that was not planned for this year.

>Technology

The intersection of how social, content and search need to be viewed once you have defined your business and related cross channel marketing objectives is the basis for your strategy.

Sample Planning Thoughts

Consider an example which prioriitizes the three key marketing areas as follows:

  1. Search
  2. Social
  3. Content

 

 

>Operations

The intersection of how social, content and search need to be viewed once you have defined your business and related cross channel marketing objectives is the basis for your strategy.

Sample Planning Thoughts

Consider an example which prioriitizes the three key marketing areas as follows:

  1. Search
  2. Social
  3. Content

 

 

>Engagement

The intersection of how social, content and search need to be viewed once you have defined your business and related cross channel marketing objectives is the basis for your strategy.

Sample Planning Thoughts

Consider an example which prioriitizes the three key marketing areas as follows:

  1. Search
  2. Social
  3. Content

 

 

>Social

Strategy

How will I incorporate/ include Social Media marketing and channel development into my current marketing plans

Technology

What platforms and tools do we have and will need to implement our Social Channel presence? What are the costs and approvals needed to get the program operational?

Operations

How will I staff and operate a sustainable social marketing development program? How do I produce and develop simultaneously?

Engagement

Internal | How will I engage and onboard internal marketing & communications teams to program? What training will be needed initially and on an ongoing basis?

External | How will I engage my target consumer audience segments in our social conversation & content?

 

>Content

Strategy

How can I maximize and optimize the content we currently have and will have in the immediate future (this year)?

Technology

How will I collect, upload, optimize, translate, house, archive the content we create?

Operations

How will my staff the ongoing operational support of our content marketing strategy including video, image, presentation and editorial content?

Engagement

What is my Content Engagement Strategy? What conversation and content channels will we start with to establish our digital & social presence in our market space?

 
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