Strategic Marketing + Communications

We are Designers

Designers of engaging user experiences both on and off line.

We are Strategic Communicators. Communicators of Brands, Innovation & Development projects.

Whether you know your target consumers or not… We can Help.

When your target consumers internal or external… We can Message.

Does your project or brand need strategic development and positioning? We can Collaborate with your Team and Build.

Our clients expect and require ROI... We understand You.

We anchor our designs [all types] in the Vitruvian Design Principles of Usability, Soundness and Aesthetic.

This ensures that the right outcome, Yours, is Delivered.

 

Strategy

The intersection of how social, content and search need to be viewed once you have defined your business and related cross channel marketing objectives is the basis for your strategy.

Sample Planning Thoughts

Consider this example which prioriitizes the three key marketing areas as follows:

  1. Search
  2. Social
  3. Content

Insight: This could represent a prioritization defining Paid & Organic Web Search tactics as the most important, Social Community Building & Social Content Sharing secondary, and Content Development as a known important tactic, but one that is not only the lowest priority but maybe one that was not planned for this year.

Technology

The intersection of how social, content and search need to be viewed once you have defined your business and related cross channel marketing objectives is the basis for your strategy.

Sample Planning Thoughts

Consider an example which prioriitizes the three key marketing areas as follows:

  1. Search
  2. Social
  3. Content

 

 

Operations

The intersection of how social, content and search need to be viewed once you have defined your business and related cross channel marketing objectives is the basis for your strategy.

Sample Planning Thoughts

Consider an example which prioriitizes the three key marketing areas as follows:

  1. Search
  2. Social
  3. Content

 

 

Engagement

The intersection of how social, content and search need to be viewed once you have defined your business and related cross channel marketing objectives is the basis for your strategy.

Sample Planning Thoughts

Consider an example which prioriitizes the three key marketing areas as follows:

  1. Search
  2. Social
  3. Content

 

 

Social

Strategy

How will I adapt my social media marketing and related owned media channel development into my overall marketing strategy?

Technology

What platforms and tools do we have and will need to ensure our social channel presence is providing the results we need to accomplish our goals? What are the operational costs and approvals needed to become a market leader in my industry?

Operations

How will I staff and operate a meaningful and relevant social marketing development program? What does the operations plan and software infrastructure look like for my proposed content management strategy?

Engagement

Internal | How will I engage and onboard internal marketing & communications teams to program? What training will be needed initially and on an ongoing basis?

External | How will I engage my target consumer audience segments in our social conversation & content?

 

Content

Strategy

How can I maximize and optimize the content we currently have and will have in the immediate future (this year)?

Technology

How will I collect, upload, optimize, translate, house, archive the content we create?

Operations

How will my staff the ongoing operational support of our content marketing strategy including video, image, presentation and editorial content?

Engagement

What is my Content Engagement Strategy? What conversation and content channels will we start with to establish our digital & social presence in our market space?

 
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